buzz and viral marketing

Entrepreneur raises his game

Tina Traster - Anticipating a growing fascination with cyber gaming, Joel Fan co-authored Black Art of Java Game Programming , a comprehensive primer, in 1996. Then 24, he drew on a computer science degree from Harvard University and a master’s degree in computer science from The Johns Hopkins University. Today, Mr. Fan is still excited about games. He is founder and chief executive of Lucky ...


Outsourcing Buzz and Viral Word of Mouth Marketing