online marketing challenge
Could gene tests tell if kids can be sports stars?
Was your kid born to be an elite athlete? Marketers of genetic tests claim the answer is in mail-order kits costing less than $200. Some customers say the test results help them steer their children to appropriate sports. But skeptical doctors and ethicists say the tests are putting profit before science and have a much greater price tag -- potentially robbing perfectly capable youngsters of a...
The Google Online Marketing Challenge
