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Bank Marketers in Australia Struggle With Analytics and Insights as Customers Demand More Added-Value Services ...

SYDNEY, AUSTRALIA--(Marketwire - 02/24/11) - Younger, smarter banking customers with a desire for greater digital interaction and online engagement are challenging banks in Australia to deliver more personalized, value-added services with greater efficiency and precision, reports the Chief Marketing Officer (CMO) Council in a study of evolving consumer needs and bank marketer priorities ...


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